Materials and animal welfare
Through design and materials selection, we work deliberately towards making durable products that can last for many years. This is reflected in our basic philosophy to create classical timeless design focusing on the use of natural materials such as merino wool, silk, cashmere, baby alpaca and goose down. Here you can read more about our most used materials as well as their origins.
Down – Goose down
We use goose down in our products. Down has superior insulation ability, warms well and is lightweight. Our down products have a water repellent outer material, and is technically equipped to be versatile garments, even on days with some light rain.
Cashmere is considered as the world’s warmest and softest fiber and is incredibly easy and comfortable to wear. The unique insulating qualities of cashmere keep you warm in the winter and cool in the summer. This versatile fleece protects the cashmere goats who live in extreme climates. Cashmere is an exclusive material where the amount of yarn per garment has a major impact on the cost of the garment.
We use merino wool in some of our products. The merino wool fiber is long and thin. Therefore, it is durable and withstands a lot of washing. In addition, merino wool is soft and does not itch. Merino wool has moisture-regulating properties that allow the garment to be used both in hot and cold weather. Based on this, we use merino wool in our knitted wool products. In some garments we mix merino wool with silk to give the product nice, comfortable finish.
Cotton is soft, light and durable in washing and use. For some garments we use ecologically certified cotton. We are working to expand our range of organic cotton.
We use alpaca fur on our down jackets and coats. The fur is attached to the hood with buttons and can easily be removed. In addition to giving it an exclusive look, it keeps your head and shoulders warm on extra cold winter days. All fur used in our production is exclusively from animals that have died of natural causes in the mountains of Peru. Read more about this under the animal welfare section here.
Ethical considerations are particularly important when we choose manufacturers of animal fibers for our products. The origin of animal fibers and certification is crucial, yet challenging to track and document. Our clothes are manufactured in factories in China, Hong Kong, India and Romania. We are working to regularly monitor our suppliers based on the resources we have available. We prioritise long-term collaboration where we have a close relationship with our suppliers. This provides transparency in our value chain as well as the opportunity to jointly develop good and safe work practices.
We do not purchase down plucked from live birds. The down we use comes from Italy and China, and is taken only from dead animals. The Italian goose down is recycled, and the Chinese goose down is from food production. We have certificates from our suppliers confirming.
Our merino wool is sourced from producers who treat their animals well. We do not tolerate any kind of mulesing, including cutting and stripping. The manufacturers we use confirm that our ethically sourced wool is processed separately and that integrity has been maintained throughout the supply chain.
We do not support the farming of fur. The fur we use is exclusively from animals that die of natural causes. Alpaca live up to 3,600 meters above sea level and have to contend with harsh weather conditions are hard during the rainy season. The temperature varies from 20 degrees Celsius to 20 degrees below freezing. Strong hail storms with balls of ice occurs relatively frequently . Unfortunately, as a result of the tough climate, mortality amongst the younger animals increases. The adverse weather conditions cause 15% of baby alpacas to die between 0-3 months.
Instead of producing artificial fur, it is important to us to use the natural resources are available. We therefore support the farmers so that they can earn money even at loss of an animal. Business-wise, the best solution for an alpaca farmer is to make money on alpaca yarn from animals that can be sheared for up to 20 years.